Consumer Behavior

New research shows AI can clone voices from short audio clips, increasing susceptibility to persuasion and raising concerns about potential fraudulent use.

A University of Maine study found that U.S. consumers are willing to pay more for lobster harvested using ropeless technology, which reduces whale entanglement risks.

New research indicates that retailers delaying price disclosure can influence consumer purchasing decisions, often by making actual prices seem more appealing than imagined higher ones.